You’ve recently just launched a jewellery collection – what was the concept behind the ‘No Knickers’ slogan?
I did an interview and they [the stylists] were going to put me in an outfit and I said ‘I’m not wearing any underwear.’ They had to get me some. I thought f**k it – so many of my friends don’t wear any knickers. It’s a little secret we all do, it’s mot even so sexual. I’ve taken pictures of 55 women from all over London burning their knickers! I didn’t want to make it so serious but then it really was just women coming together burning their shackles and the way people perceive us. My mum’s friend she wore one of the necklaces off set and went for a date that night and then went to the toilet and realized she was wearing it. That’s the kind of s**t I like! Representing wildness.
What are you most looking forward to in 2018?
I’m doing a fashion collaboration later this year with Wale Adeyemi on a range of unisex tracksuits. Also I’ve started working as Creative Director for Frost/French to re-launch their lingerie – so that’s going to be a big deal!
You can follow Violetta on Instagram @violettafanciesyou.