[F]ollowing hot on the heels of Gucci last year, designers from Donna Karen, Donatella Versace, Furla and more have pledged to ban fur cruelty from their collections. “Faux real” is now becoming the new normal on the runway, after years of animal cruelty. Championing this new eco-conscience on the catwalk, independent model and talent agency, Linden Staub, revealed its fur-free policy to give the power back to the clients they represent.
The London-based agency, created by two former model bookers Tara Le Roux and Esther Kinnear-Derungs in 2016, are the first agency to join the hairy debate. “We support a more sustainable approach within the fashion industry by becoming fur-free,” said Kinnear-Derungs and Le Roux. “With so many prestigious brands supporting this movement, we feel that it is a natural move as a supplier of talent to stand alongside them in this vision.”