Mono No Aware

This beauty story from creative director and hair and makeup artist Anastasiia Babii celebrates a sense of oneness with all living things.

In Japanese culture, “mono no aware” can be roughly translated to “an empathy toward things”, a sensitivity to the world around you and an appreciation for the impermanence of all living things. Inspired by this concept, beauty creative Anastasiia Babii and photographer Eva Diaz have created a visual image to this gentle acceptance of transience, rendered through soft colours and fleeting moments of joy.

Make Up Artist, Hair Stylist and Creative DirectionAnastasiia Babii
PhotographyEva Diaz
StylistBerta Gellida
ModelShiori @ Fifth Models