Pioneers in fashion and culture, Farida launch their new capsule collection.
It’s no secret that fashion is becoming more and more fluid, and while major design houses are beginning to pick up on the cultural shift, there are certain emerging fashion brands that have been pioneers from the start. Case in point, Farida, the brainchild of Imran Malik. Founded in late 2014 Farida is a fashion brand that takes its time, observing how consumers dress and shop now and creating specific capsule collections that adhere to this.
And up next is Capsule 3, a collection of four pieces that celebrates the brand’s non conformist, dual nature. Each piece speaks to the brand’s ethos, from the oversized elongated white tee to the wide-leg high shine tracksuit that moves seamlessly between urban and androgyny.
“We started the brand with a Capsule therefore it’s great to round off 2018 with pieces that once again speak to the brand’s identity”, says founder Imran Malik. “I wanted to experiment with a different colour palette this time around. We have achieved elegance and simplicity, and Capsule 3 provides the perfect anchor ahead of our full collection next year.”
Like what you see now? Then watch this space.
See the full collection in the gallery below. Follow Farida on Instagram here.
5 December 2018